Fundamentals of Global Strategy
Saylor Academy
This book looks at the opportunities and risks associated with staking out a global competitive
presence and introduces the fundamentals of global strategic thinking. We define crafting a global
strategy in terms of change—how a company should change and adapt its core (domestic) business
model to achieve a competitive advantage as it expands globally. The conceptual framework behind
this definition has three fundamental building blocks: a company’s corebusiness model, the
variousstrategic decisionsa company needs to make as it globalizes its operations, and a range
ofglobalization strategiesfor creating a global competitive advantage.
presence and introduces the fundamentals of global strategic thinking. We define crafting a global
strategy in terms of change—how a company should change and adapt its core (domestic) business
model to achieve a competitive advantage as it expands globally. The conceptual framework behind
this definition has three fundamental building blocks: a company’s corebusiness model, the
variousstrategic decisionsa company needs to make as it globalizes its operations, and a range
ofglobalization strategiesfor creating a global competitive advantage.
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